Hiring a content writer is one of the best things an organization can do. Content writers can provide the engaging, keyword-rich text for your site that interests existing customers, attracts new customers, saves you valuable time, and offers vital thought leadership elements.

If you go through the traditional hiring process when it comes to a content writer, a full-time, on-staff writer could cost around $50K a year. However, on-demand freelance writers could end up costing you a lot less; only employing writers when you need them and when it fits your budget can save you plenty of money.

The first option for hiring a content writer is to go the traditional route – put out a job request online, go through the candidates, find the right one and the right fit, and make an offer. The other way to find a writer? Go to a freelance writing service, see what they have to offer, and select the right one for your business.

It’s not easy to find the right content writers for your service. Even if you take the plunge to hire a full-time content writer, they might not be the right person for your organization – and might not have the SEO skills needed. Be sure you go to a source that offers plenty of samples and profiles before you make your choice.

When you start looking for a content writer, there are several different things to look for. Your content writer needs to be communicative and responsive. They need to have excellent grammar skills, experience in your industry, and a sense of imagination and creativity. Most importantly, they need to know how to bring in those valuable SEO keywords that attract customers to your site.